Most PR campaigns fail for the same reason: they treat media outreach as a numbers game. I don't.

Every client I work with gets an individualized, thoughtful campaign built from scratch, rooted in a deep understanding of your story, your audience, and the exact outlets and producers who will care about both. When I sign on to work with a brand, I spend a great deal of time learning the details of the product or service, and gaining an in-depth understanding and appreciation for your brand and all of its intricacies. I focus the same attention on outlets I pitch, and I'm a firm believer that it's a large part of my success.  I have an intimate knowledge of every publication I work with, priding myself in the perfect pitch and it's ability to gain traction. I've spent over two decades cultivating relationships across national television, print, digital, and podcasting, and I use those relationships strategically, not indiscriminately.

I work with a select roster at any given time because I believe in doing one thing at a very high level: getting results that move the needle for you. One-on-one attention to detail and a thorough understanding of each client and their individual needs is essential to my success and yours.